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Susan Blackwood OPA

Having and Becoming a Mentor

Susan Blackwood OPA · Sep 11, 2023 · 2 Comments

There are so many aspects to being an artist.

In the Beginning we start Exploring Mediums.…

At first, it’s how to hold the pencil or how to use an eraser (really! I remember my 2nd grade teacher showing us how to get the most out of using an eraser!)

Then comes color….

Girl with Basket Watercolor by Susan Blackwood OPA
14″ x 7″

and the artist’s world explodes with joy and questions. When I was still in junior high, Magic Markers burst into the market and my world of pencils, pen & ink and crayons got even more exciting.

By College, My first love for color quickly became the challenge of taming the wild and unpredictable, translucent watercolors. It was not the passive medium of crayons and markers or tempera paint. With those mediums, I could put down a stroke with great confidence and it would stay put, but watercolors?!?!?!

Watercolors talked to me. Instead of sitting still on the paper, it wiggled and blurred and crashed into the other colors, creating all kinds of interesting chaos. It became a language I really wanted to learn. Sometimes we (watercolors and me) “laughed” together and sometimes we got into “arguments” frustrated with my impatience and lack of control. However, watercolors captured my heart and became my passion for more than 3 decades.

Ancient Portal Ty Cook Wales by Susan Blackwood OPA
7″ x 13″

Watercolors became my career, I won my first honors, awards and recognition with this feisty medium. Along the way, I explored the art language of sculpture, too.

Then, in my timeline, when I married Howard Friedland OPAM in 1998, the thick and gooey world of oils entered my life. For the first 5 years, I watched his magic brushes push and slide this curious oil medium and before I knew it…, I had to dip my brushes

Into this language of three dimensional strokes. So in 2003, I discovered my art language had expanded to included oils.

His Tender Care by Susan Blackwood OPA
24″ x 36″ – Oil

Why am I telling you all this? Because each step of the way, I needed to be curious, be experimental, and be willing to struggle and not give up. But I was not alone. I had good Teachers and most important, good Mentors.

Teachers and Mentors: First for me were my mom, dad and even my grandpa… they were my teachers and my mentors. They were artists. Mom was a wonderful experimental hobbyist and explored lots of art mediums. Dad was a professional graphic designer by day. In the evening and on weekends he painted in watercolors and sculpted. Grandpa used pastels and created “Chalk Talks” for churches groups, (an evening of him painting with pastels to wonderful music and then mixing into the painting, invisible chalk that became alive when the lights went down and the black light was turned on.) At 6 years old I witnessed firsthand the power of art when the audience would gasp!

They were my first teachers and most importantly my first mentors.

My Teachers showed me “how”. My Mentors were and still are the “coaches” of my art world. Those words of my mentors have stayed with me and guided me for decades.

Sure Mentors, like Teachers, show you how to do and use and get better at whatever art medium you are using. That is what a good coach does. But most importantly, Mentors see your strengths and help you build on your own unique art abilities. Mentors also are aware of your individual personal art weaknesses and help you turn those weaknesses from hurting your paintings to strength in your paintings, from negatives to positives.

I give a lot of credit to my teachers that took the time to also be my mentors. It started in kindergarten and has never stopped. They are all around us.

Over the Edge by Susan Blackwood OPA
28″ x 22″ – Oil

AND I will always be grateful to all of my mentors especially:

My greatest mentors:

  • Betty Swartwout – my mom
  • David Swartwout – my dad
  • Rudy Swartwout – my grandpa
  • Don Strel – “Believe you can do anything” (College Professor)
  • Irving Shapiro – “Plan your paintings” – “Paint with big brushes” (incredible watercolorist and instructor -American Academy of Art in Chicago)
  • Phil Austin – “Embrace Plein Air Painting” (awesome watercolorist and my grandpa’s friend)
  • Richard Schmid – “Tell only what is necessary” (spectacular watercolorist and oil painter, fellow staff member at Loveland Art Academy)
  • Howard Friedland OPAM – “Paint as if you’ve never seen the subject before. See it as a child would see it for the first time.” (Amazing oil painter and wonderful husband)

Warning #1: Don’t think that mentors are there just to pat you on your back and love everything you create. You and I both know that feels good but doesn’t help us grow. A mentor needs to point out your weaknesses, in such a way that you are, at the same time, encouraged. A good mentor has the magic ability to critique your work and leave you excited to get right back to painting. A good mentor will point out what is glorious and also what needs to be fixed and in the process your art growth happens quickly.

Warning #2: Don’t expect your immediate family to be mentors. They will love everything no matter what you do.

Warning #3: Don’t expect your teacher to be a good mentor. Sometimes a good teacher and a good mentor just don’t come packaged in one person.

How to Find a Mentor: You want to discover a person that gives you both sides of the coin…. Will they tell you what they love and what needs to be changed? Or, find two persons, one person that tells you the areas they love in your painting and another person that you know will honestly tell you what doesn’t work. That was my world of mentors when I was growing up. As a young child, I quickly learned how to use my “mom + dad” mentor for my best success.

How I learned to be a Mentor: My mom loved everything I created and I cherished her for that. She graciously skipped over the stuff in my drawing or painting that needed to be fixed. But my dad didn’t do that, he went right to the elephant in the room to be fixed…

So as a little girl, I quickly learned to go to mom first and show her my artwork. She would oooh and ahhh and pump me up with joy….. Then I would go to my dad. My dad owned a graphic design studio and had a staff of artists he critiqued daily. So when critiquing his adult artists, he needed to go right to the spot that needed to be fixed and he would tell them how to fix it . . . without worrying about hurting their feelings.

Afternoon Light by Susan Blackwood OPA
24″ x 30″ – Oil

That is how I formed my method of mentoring. After getting pumped up with confidence from my mom, I would show my dad and sure enough, he would go right to the heart of the matter and tell me what was wrong. As a child, that could be harsh to hear, but insulated with praise from my mom, I glided right past the hurt feelings and loved to hear what he had to say. What did I learn? Always wrap my critiques with support and encouragement in the beginning and again at the end.

(This critique method really worked because my sisters, Karen Vance – Oil Painter and Lindy Schneider – illustrator grew up and have become outstanding artists.)

Perfect Nap by Susan Blackwood OPA
30″ x 24″ – Oil

I have a passion for teaching and being a mentor throughout my 50-year painting career. My joy is to pass on the knowledge given to me by encouraging the artist’s strengths and finding ways to reinforce his/her weaknesses. Each artist has a unique approach to their paintings. My job is to find those unique strengths and help the artist bring them out stronger and stronger. Through the years I have mentored many, many artists. Currently I mentor about a dozen artists from all over the world, one-on-one and also in group sessions.

I am also honored to be a critiquer for Oil Painters of America.

Cocoons – Artists Chrysalis

Susan Blackwood OPA · Jul 20, 2020 · 1 Comment

As artists, many of us are shaking our heads and wondering why we haven’t been painting during this time of “lock down” and isolation. 

We thought about it, had the time, but just didn’t have the will or energy to pick up the brush and slosh around those beautiful colors with brush strokes filling the heart with joy. The question is “Why didn’t we paint or feel inspired?”  The answer: We have been in, what I call, the cocoons. 

“Memories” by Susan Blackwood OPA
12″ x 16″ – Oil
“Izaak” by Susan Blackwood OPA
18″ x 24″ – Oil

I have been teaching painting and drawing for 45 years. Through these years, there has been a common thread that runs through all of my adult students, women and men.  Many were artists in their younger years, loving the quiet inward time of pushing the pencil or swinging the brush. Very few artists have been artists their whole adult lives. They come to me, eager to learn to create again or create for the first time. Sometimes the student has taken a few classes in the past, only to fall back and put away the paint for years before picking up the brush again. When this happens, it is very normal. It happens to all artists, hobbyists and professional painters. It is the cycle of the living artist. 

Caterpillars are amazing creatures. They eat their way through life, never knowing there is anything else more wonderful than munching leaves. Then, their lives change and a strange new silk starts wrapping around their bodies. All goes dark and quiet, the caterpillar becomes encased, wrapped in it’s new stage of life. It seems for a while that there will be no more green leaves or sunshine for the little caterpillar. Then, one day the silks drop off of the caterpillar and out steps a new creature, one with wings. One that has the ability to fly quickly, to find new and exciting tastes in flowers.

“Her Favorite Flowers” by Susan Blackwood OPA
18″ x 29″ – Oil

My mother loved nature. She would point out beautiful colors in the bark of trees. Our family strolls along Lake Michigan with my sisters always resulted in our pockets coming home full of wonderful pebbles we found along the shore. One day she pointed out a beautiful chrysalis dangling from a twig on a tree in our front yard. Over the next 2 weeks we watched this little pod. Then, one day, she called to us to come quickly and see what was happening. The little “cocoon” was opening and a whole new creature was emerging into the sunshine. 

“Cocoon” by Susan Blackwood OPA
11″ x 29″ – Watercolor

What the heck! Why am I writing about this caterpillar in an OPA Blog??? Well, we have all been through a very shocking, sad, emotional period. This virus has rocked our world. So many, many, many of our artist friends have not been able to paint, me included. We had the time, but not the spirit. We have been stopped in our tracks, stuck in the mud of life…. The threads of life, like the silks of a caterpillar, have tightly wrapped around us.

Through the years, I have talked about this happening to my artists. Over and over, life came, often unexpectedly, and started wrapping the artist tightly in silks. The brushes were forgotten, sometimes for months, sometime for years or decades. 

Nope, this is not a sad blog about wasted time, NO! There is more to the story. Read on….

“Reflections” by Susan Blackwood OPA
14″ x 18″ – Oil

Meanwhile, back at the chrysalis in our back yard, the butterfly was emerging, my sisters and I were jumping and squealing with joy. Then we fell silent. The poor little creature was not a beautiful delicate butterfly, but a horribly wrinkled tight little quivering mass. I started to cry. “Oh, Mommy, it is suffering!” 

“Just wait”, my mother gently said. So we did. The tiny creature kept shaking, quivering and jerking. I could barely look, I felt so sorry for it. Was it dying? “Wait” she quietly said again. 

So we did. The shaking didn’t stop but edges started to unfold. The wrinkles started expanding. It was pumping blood into it’s tiny new wings. The little masses started to stretch out. Over and over more blood was pumped and pumped. Quiver, quiver, shake, shake, we started to see the possibility of wings happening. We waited and waited. The shaking turned into up and down motions and as if by magic, beautiful wings unfolded and reached high above the creature.

“Muddy Boys” by Susan Blackwood OPA
18″ x 18″ – Oil

Then it was tired. The wings continued to move but very slowly, resting in the joy of the new motion. Sometimes the wings even stopped moving, pressed together, as if in prayer. Was it, also, amazed and grateful at its transformation?

As artists, we live in 2 worlds, the real world and the world of creation. We live in a life that is full of changes, surprises, disappointments and joys. Over and over again the “Silks” of life wrap around us, unexpectedly, often silently, resulting in our brushes getting dusty. If the silks remain, the easel is put away, the canvas forgotten, the paint allowed to turn hard in their tubes. 

“Light Passages” by Susan Blackwood OPA
36″ x 48″ – Oil

But wait, whatever it is or was in life, which wrapped the silks around you, (maybe you got married, have children, are caring for a relative, start a new job, move to a new location, or you have been sick), there are many reasons preventing you from feeling the joy of creating on canvas. Now, this is the exciting part…While we are in the cocoons, our creative juices are still flowing. They might be used to teach a child, help a mother or father or care for a friend. You might find yourself creating a special meal, or designing a garden, or a new decor for a room, or making a cabinet, or creating a get well card for a friend. Little ways and big ways, you are still the creative creature you have always been. You find yourself drifting into web sites of artists you admire, dead and alive. You look though books of paintings or a beautiful greeting card catches your eye. Your mind has not been stopped from growing as an artist even while the silks of life have engulfed your hands and heart in other matters. 

In time (could be weeks, months, years, or decades), one day, these silks unwind and slide away, even if your circumstances have remained the same. The silks keep falling away. You find yourself signing up for a painting class, or while cleaning out a closet you find your lovable brushes. Maybe a friend tells you about a new color. Something starts the process and the silks start falling away. 

“Found One” by Susan Blackwood OPA
18″ x 24″ – Oil

When this happens, do like the little butterfly, start jiggling your wings and pumping blood. 

Pump pump pump! Set an apple under a light, Draw the apple on a small piece of paper or canvas, ( pump-pump-pump), Then, turn it into a tiny painting. Practice brush strokes, ( pump-pump-pump), Paint a single flower, add dramatic light. Throw yourself into the painting class you just signed up for, Purchase videos from your favorite artist watch YouTube painting Videos, Sign up for live Zoom art classes, Pump – Pump  – Pump those wings! 

Yes, when you come out of the confinement of the “Silks of Life” your artistic wings will be wrinkled. At first, your attempts to draw or paint will be frustrating and you might fear you lost your ability or desire to create, but keep pumping those wings. Like the little caterpillar, you will recover from the confinement to discover you are a new creature in art. Your abilities will come back and surpass the former artist in you and become the new and improved artist that can fly to heights unimaginable. 
Pump Pump Pump.

“Over the Edge” by Susan Blackwood OPA
22″ x 28″ – Oil

These horrific experiences which we mentally and physically are currently enduring have wrapped all of us into cocoons. Our artist juices have been frozen. The left side of our brains ( where all of the worries happen ) have been terrified and has overridden the creative right side of our brains. We have spent countless hours reconnecting with friends and family, watching the news, reading, waiting and social distancing. Art classes and workshops immediately stopped. Like all of the other scheduled shows throughout the world, OPA’s Show and Exhibition was immediately stopped and rescheduled.

So, how do we get our little cocoon to start falling away? Do it slowly: Thumb through a book of inspiring paintings Find out how many different brush strokes you can make with only one brush See how many colors you can make with just 3 colors Paint another apple with nice light on it and use as many colors as possible. 

“Juicy” by Susan Blackwood OPA
6″ x 5″ – Oil

Paint your cat Paint your dog 

“Waiting to Play” by Susan Blackwood OPA
8″ x 10″ – Oil

Paint a series of paintings looking out different windows in your house Open a drawer and pick 3 things and create a mini still life and paint it, pull out 3 different colorful socks and paint a happy abstract of them all piled together 

“Fragrance” by Susan Blackwood OPA
8″ x 10″ – Oil

Be sure to put on music you love with NO WORDS and a calm tempo. ( I recently started painting with earbuds in my ears. Using sound to surround me, my creative side soared.) Seduce your creative side to come out of hiding and when it starts coming out, do not be critical of anything it does. Yes, your wings will be wrinkled. Yes, your attempts might look clumsy and not as you used “to do”. But keep pumping blood into your creative wings. It typically takes some time to get your wings fully extended. Look out! You will soon be soaring higher than ever! 

“Among the Pines” by Susan Blackwood OPA
36″ x 48″ – Oil

P.S. These cocoons will come and go often in most people’s lives. Now you know, when the juices stop flowing, your circumstances are recreating you into a new “butterfly”.  You CAN set yourself free and you will be a new artist. I think you get the idea… now go with it. You don’t have to paint the most incredible landscape, still life, figure or portrait. Paint like you are pumping your wings with power. 

Then start flying with your brushes. Life is too short to let the silks in life wrap us up and force us to stop creating. You CAN choose when to let the silks fall off. We are all butterflies! Now get out there and FLY!

Packing Paintings for Galleries & Shows

Susan Blackwood OPA · Mar 3, 2014 · 2 Comments

Packing Paintings for Galleries & Shows

By Susan Blackwood

Here is an excellent way to pack your paintings for shipping. It is reusable, relatively inexpensive and extremely sturdy. Your galleries will love it and so will OPA and other shows. No matter how you pack, please do not use “popcorn” packing material. Galleries and shows do not like it at all.

Here are the Materials that you will need:

    •  Plastic sheet or a large plastic bag to wrap the painting.
    •  Corrugated cardboard – can be purchased or you can use cardboard from large boxes like mattress boxes and appliance boxes ( free at stores ).
    •  Construction Styrofoam (comes in various thicknesses from 1″ to 2½” – the larger the painting the thicker the Styrofoam (purchase from lumbar yards).
    •  Plastic super strength packing tape.
    •  Reinforced brown paper packing tape (optional).
    •  Water and sponge for wetting the brown packing tape.
    •  Knife with a thin long blade.
    •  Measuring tape.
    •  Long steel ruler or straight edge for marking, cutting and scoring lines.
    •  Marker for making lines.
    •  Screwdriver for scoring lines.

shipping2
Step 1: Wrap the painting in plastic.
This protects the frame’s finish from rubbing off while it is in transit. It also keeps packing particles off of the painting.
shipping3
Step 2: Measure the outer dimension of the frame.
In this example a 24″ x 30″ painting with a 4″ frame width makes the outer dimensions 32″ x 38″. Now add to that dimension the width of the Styrofoam that you are using. In this example we are using 2 inch Styrofoam. Therefore, make the bottom Styrofoam layer measurement 2 inches bigger on each side than the outside measurement of the frame. The measurement is now 36″ x 42″.
Mark your lines (36″x 42″) on the Styrofoam with a marker.
Step 3: Next using the long bladed knife cut the Styrofoam.
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Step 4: Center the painting onto the Styrofoam.
shipping5
Step 5: Cut strips to fit all around the frame. Be sure the strips are the depth of the frame.

shipping6
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Step 6: Mark and cut another piece of styrofoam to the same size as the bottom piece,
(36″ x 24″ in our example), tape the layers together. You have just created a sturdy interior package for your painting, but it needs an outside layer of cardboard before you ship it.
shipping9
To encase your Styrofoam package you have the following options:
Option 1: Slide the Styrofoam package into an existing cardboard box (if you have one); cut down the box to fit or fill in the gaps with bubble wrap.
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Option 2: Making a cardboard “skin” for the Styrofoam package.
Step 7: Making the bottom of the cardboard skin.
Mark the cardboard the size of the Styrofoam package adding the height of the Styrofoam package on each side.
For example our Styrofoam package measures 6 inches deep. So we added 6 inches to each side of the outside measurement making our cardboard piece 48 x 54.
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Step 8: Score (denting cardboard but not cutting it) the lines with the side of a screwdriver so the cardboard folds on the lines.
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Step 9: Fold the sides up.
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Step 10: Using the knife cut one line only in each corner.
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Step 11: Position the Styrofoam package into the center of the cardboard.
Put the name of the painting, the size and your name on the side and top of the Styrofoam for easy identification.
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Step 12: Bring the sides up, folding the wings around the corner.
Tape the corners.
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Step 13: Making the top of the cardboard box:
Repeat steps 7 through 10, measuring the outside of the newly constructed cardboard box. Cut the new piece of cardboard about 1/8th inch larger on each side. Measure the height of the cardboard box and add 1/8th inch to it. Draw lines, score, and cut one line in each corner.
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Step 14: Place the cardboard box upside down in the center of the cardboard.
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Step 15: Bring the sides up, folding the wings around the corner.
Tape the corners.
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Step 16: Secure the sides with plastic packing tape.
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Step 17: Reinforce the corners and open edges of the box with brown paper reinforced packing tape.
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Step 18: Turn the cardboard box over. Put the title of the painting, size and your name on the side and the top, along with your return address. This makes it easier for a show/gallery to find your box in their storage and get your painting back to you safely in the correct box.
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Once you get the hang of it, you should be able to build this packing system in an hour or less. When your gallery/show returns this box, you will be able to reuse it over and over again.
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Authenticity, Creativity and the Quest for a Singular Vision

Susan Blackwood OPA · Aug 12, 2013 · 6 Comments

Summary by Susan Blackwood OPA based on OPA 2013 National Exhibition presentation by Joe Paquet

Joe Paquet
Joe Paquet

Joe was our first speaker to kick off the fabulous weekend in Fredericksburg, Texas. His excellent, inspirational and powerful talk flew straight to the heart of the matter. It was a great way to start the 2013 OPA National Show and Convention.
 
“What is your goal as an artist?” This question was first presented to Joe by Don Demurs.
Joe has spent a lot of time thinking about this. Here is a brief summary of his thoughts and ideas and his reality of putting them into practice.
As artists, we make choices toward our goal or away from it. We want to be relevant and we want to be validated.  Social Media seems to give us that — but does it? All that really matters is the last painting that you have painted.
Fact: we all may be artistic but are we all artists? It is all about our goal.
There are a lot of paintings “out there”.  As an artist we need to only show paintings that edify and glorify ME, the artist….. then sell those paintings only.  We need to bring something of worth to the world. We need to ask ourselves…. “Have I lost the connection and love in my paintings?”
Our lives are full of external pressure to produce.  We are in a hurry.  Are we missing the true path by not allowing our growth in our paintings to be organic and ripen on the vine. Fine Art is not really about the “packaging of our product” but about the growth of the artist.  Life is a tightening spiral.   With each choice one makes, the spiral of choices gets tighter and closer; Joe’s advice is to “know Yourself” and not your audience.
So, how does an artist be original with thousands of years of art history and artists that seem to have done it all?
 
First: Find out what skills you have and what skills you need to improve. Make a chart of the skills that you need to be proficient as a representational oil painter. On a scale of one to 10, how do your following skills stack up?

  • Drawing
  • Color
  • Harmonies
  • Design
  • Brush strokes
  • Values

Chart Your Abilities
Chart Your Abilities

Chart yourself adding up the dots. Your greatest weakness is the gap between the strongest and the weakest dot. (Unfortunately we identify ourselves with our strengths and not our weakness.) There are lots of good artists today. However, in today’s art market the good paintings don’t get noticed anymore, exceptional paintings do get noticed. Look at your weaknesses, embrace them, make them strong and become exceptional.
 
Second: Paint what you love. If you love to paint apples, then paint apples. Paint passionate paintings — not “workable” paintings. Feel a bold connection to your work. Feel alive when you are painting, not just putting in time. This is not the time to be clever in front of nature, be passionate. Be YOU.
When looking at a masterpiece, don’t be swept up in the Master painter’s gift of how to make a stroke or the harmonies of color. This is his gift. Find YOUR GIFTS.

Be visceral — smell the grass — and touch the core of the subject.

Third and most important: It is not about speed or concept. It is about being willing to take a risk. Don’t be afraid to make a mistake. Technique is like… whip cream on a cinder block… it’s still a cinder block.  Don’t paint like others – see the world honestly and don’t be lured by the hook of a popular style.  Become the IT guy or gal by not trying to be the IT artist.
Work on your skills. Surround your self with honest people. Show no fear. Paint often. Any canvas will be scary if you only paint once every two months.
Take time to study your subject. Be visceral — smell the grass — and touch the core of the subject. Creativity is natural to every human; use that basic instinct.
Maybe you get to paint for one hour a week in the basement after the kids are asleep. So do it with passion. Tell the world about what you love, with no apologies.  Our own thoughts come back to us in majesty. Paint what you paint with passion.
“Trust thyself: every heart vibrates to that iron string.” This is generally stating that if you trust yourself, then you can truly be content in whatever you do or wherever you go. “What I must do, is all that concerns me, not what people think.”   Emerson – Self Reliance 
Pay attention to this!
 

Joe’s own journey

As he grew in his own direction and passion, his work became more specific to his personal passion. In his case, he discovered the more he painted his passion, it increasingly made it more impossible to make his galleries happy. Instead he realized that he needed a dealer to sell his work. Then he could paint what he loved. He started painting his passion: the old neighborhoods, industrial sites, etc. He painted with joy and love. The desire makes a difference and the single most beautiful reason that anyone should paint. Essentially, it’s a choice — one that requires courage and skill.
If you are painting landscapes, “Talk to the landscape” — Jack Larson
Be true to yourself, surround yourself with support that has your best agendas at heart. Your support system must understand your heart.
Likewise. Tell artists when you like their art. Don’t feel threatened or be afraid. Tell them and be graceful. Treat each other well. Everything that we do in our lives is important. EVERYTHING MATTERS.  All negative thoughts count. Be honest about your art. Even Whistler became sullen one night, took a candle to his paintings and lamented, “I should have drawn more.”
Do you have unity in your work or is it all over the place? Is the growth of your paintings an organic path or is it sporadic growth?
Theme is irrelevant. Only paint that which brings you joy. Only show the world your best passionate paintings. Some paintings will be blessed and some will fall by the wayside. Always ask yourself, “how many of these paintings of mine should actually go out the studio door?”
Two years ago, Joe took this all to heart. He got off the treadmill and started only painting from his passion. He told us that sometimes, regardless of the passion, they don’t sell. That is when he needs his supportive people the most. Yes, he has hit deep holes and high pinnacles. We all do.

Put your vision out there, this is what is meaningful to people.

Put your vision out there, this is what is meaningful to people. Like music, paintings should have all manner of emotions but be easy on the “ears.”  Speak the most profound intimate speech but with a common language. Uncommon beauty has the greatest growth and life.
 
Joe Paquet is a nationally recognized, award winning artist. He is a Signature Member of the Plein Air Painters of America, the Salmagundi Club and an Out-of-State Artist Member of the California Art Club. Click here for more information on Joe Paquet.
Thank you, Joe for an uplifting lecture. You inspired us all to grow. I know that I plan on reading the notes of your lecture often, so I will take them to heart!
 

Free Ways to Promote Your Paintings: Part I – Press Releases

Susan Blackwood OPA · Apr 22, 2013 · Leave a Comment

Press ReleaseOkay, we are kidding ourselves if we think that there isn’t a business side to art.  There is and, as you know, artists need to wear many hats in order to have a growing career.  One of those hats is “Marketing and Promoting your Paintings”.  There are many ways to do this necessary aspect of your career.  Some methods require big funds to accomplish and some methods are free.  I will be writing a series of articles on some of the free ways that you can promote your paintings and gain recognition.
One marketing hat you should wear is the “Press Release Writer” …Now, this is where the artist pales at the mere suggestion of writing an article.  Relax, press releases are one of the easiest articles to write and can make a huge difference in any event, workshop, or announcement.  Here are the basics.

  1. Start your article with these basic facts: Who, What, Where, Why and When.
    Example #1: The oil paintings (WHAT) of Skokie artist, Elizabeth Jones (WHO), will be featured in “Light and Wonder Show ” (WHY) for the month of October (WHEN) at the White Rose Gallery (WHERE), Skokie, Illinois.
  2. Elaborate upon the facts:
    Example #2: Thirty floral paintings, emphasizing the inspiration of luminosity, will be on display.
  3. Elaborate on the techniques or style of the paintings:
    Example #3: Thick juicy strokes accent the brilliant glow of these impressionist paintings.
  4. Bio on artist:
    Example #4: Elizabeth Jones, known for her romantic expression of flowers, studied oil painting and design with nationally recognized artist, Howard James. She has been an associate member of Oil Painters of America for 5 years and has been juried into 3 of the OPA regional shows.
  5. Reception:
    Example #5: The Opening Reception will be October 1st from 5 pm to 9 pm.  Artist, Elizabeth Jones, will be present to discuss her techniques. The public is welcome.
  6. Contact info:
    Example #6: White Rose Gallery is located 931 Niles Center Road, Skokie, Illinois. For more information contact Cheryl at 316-673-4196.

    For this example, that would be the end of the article. It is 143 words long. It is a short Press Release, easy for the newspaper or magazine to fit into their layouts. But you are not done yet.

  7. At the top of the article, you need to write:
    For Immediate Release
  8. At the end of the article, in order for the newspaper to be able to contact you and verify that this press release has originated in their area, you need to write:
    For more information contact:
    Elizabeth Jones (your name)
    5140 Howard Street ( your address)
    Skokie, Illinois  59715
    312- 222-5555 ( your phone number)
  9. Be sure to include a photo of one of your paintings that will be on display. Include the title, size and medium of that painting. Most newspapers are wanting digital 250 dpi images that are about 5 inches x 7 inches.

 
Here is the finished Press Release example: ( all names and information are fictional )

For Immediate Release: 
The oil paintings of Skokie artist, Elizabeth Jones, will be featured in “Light and Wonder Show” for the month of October at the White Rose Gallery, Skokie, Illinois. Thirty floral paintings, emphasizing the inspiration of luminosity, will be on display. Thick juicy strokes accent the brilliant glow of these impressionist paintings.
Elizabeth Jones, known for her romantic expression of flowers, studied oil painting and design with nationally recognized artist, Howard James. She has been an associate member of Oil Painters of America for 5 years and has been juried into 3 of the OPA regional shows. The opening reception will be October 1st from 5 pm to 9 pm.  Artist, Elizabeth Jones, will be present to discuss her techniques. The public is welcome.
White Rose Gallery is located 931, Niles Center Road, Skokie, Illinois. For more information contact Cheryl at 316 673-4196.
For more information contact:
Elizabeth Jones
5140 Howard Street
Skokie, Illinois  59715
312-222-5555

 
Write the press release based on facts, do not let it sound like an advertisement. Always write in the third person. Be aware that some newspapers are more prone to print press releases than others. In my home town, the arts have a separate insert magazine once a week that features what is happening in the arts, music, and dance. This is where art related press releases would be sent.
Submit your press release to neighboring newspapers, local magazines and, yes, national magazines. Many publications are now accepting press releases via e-mail, easy to use and to attach your photo. Call the publication first to find out the way that they prefer to receive press releases.
Each time you win an award or are juried into a regional or national show, you need to write a press release. Not only are you getting the word out to the public about your achievements, but in the process, you are introducing the editors of these publications to your work and your career. In time, this could definitely develop into an article. Press releases will awaken the general public to your work and your career. The more they know about you, the more likely they are to step up and purchase your paintings, take classes, etc.
So these are the basics. Most newspapers welcome an independent writer to aid their reporters’ efforts to keep their publication interesting. Try it! You have nothing to loose and “career recognition” to gain!

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