So You Want To Create A Plein Air Event

Plein Air Artists and Plein Air Associations are frequently approached by organizations and communities for advice on developing a plein air event… that is, until they understand the incredible amount of work, resources, and community support involved in creating a successful event. To distinguish the serious from those who think it’s a ‘nice idea’, WIPAPA (Wisconsin Plein Air Painters Association) developed the following document for first-time organizers to help them understand the commitment needed to create a successful event.

While the benefits are expansive, Plein Air Events take a tremendous amount of time, volunteers, and community support. This is just a brief list of things to consider in order to develop a successful, ongoing event. They are meant to be general guidelines to provide foresight into the endeavor. These are not set in stone and there are many creative ways to develop various aspects of the event.

To start, here are a few questions you should think about that will help you through the process of establishing an event:

Who is/should be involved?
Art Guild/ Organization, Public Art Committee, Chamber of Commerce, BID, Downtown Organization, City Manager, Private Business, Events Organization, Other. It can often be advantageous to combine more than one organization to support an event.

Why do you want to develop a Plein Air Event?
Fundraiser, Community Awareness, Promote the Arts, Tourism, Education, Other

What is your Mission Statement?
Your mission statement may be as simple as your ‘Why?’ statement, but becomes more expansive when more than one organization is involved.

Can you develop significant community interest
in the form of volunteers and art buyers?

This is the most significant question of all, and one to consider very seriously.

Next, determine the desired benefits and realistically review the requirements.


  • Once established (2-3 years) they can become a significant source of funds
  • They can bring unique cross sections of a community together
  • They create goodwill within the community
  • They support and encourage tourism
  • They support local businesses including hotels, restaurants, and retailers
  • They can provide a source of education about local history, art, community
  • They can raise awareness about local events, history, persons of interest
  • They can be used to raise awareness about targeted issues
  • They can provide State/National Recognition


Think of a Plein Air Event as a three-legged stool. Those legs consist of Artists, Buyers and Organizers. If any of the legs are missing, the stool falls over. They play off each other. Quality Artists encourage Buyers. A well-organized event attracts Artists and Buyers. Buyers support the Organizers’ mission and attract Artist.

Target: 25-50 Qualified Artists

Community Support
Buyers, Volunteers and Sponsorships (Absolutely Key to continued success)

It may require 3-5 years to create a profitable, well established event. Plan for that.

Event Committee
4-6 members willing to meet frequently, optimally beginning one year prior to the event.

Minimum of 12 Volunteers plus one volunteer for every 4 artists greater than 30
Volunteers qualified to:

  • Create the prospectus
  • Advertise
  • Create Marketing Material
  • Promote the Event
  • Distribute Materials
  • Develop a Website, Facebook, Instagram & Blogs
  • Solicit Volunteer
  • Manage Volunteers
  • Continually Communicate with Artists
  • Find Venues
  • Organize social gatherings
  • Accounting
  • Solicit Contributions
  • Create Artist Information Packets
  • Create and Maintain Events Calendar
  • Choose a Judges
  • Find Housing for Artists and Judges
  • Photography – During Event, Awards Ceremony
  • Develop a Corporate Sponsorship Program

Display Space
Optimally 3+ feet of wall space per artist
This works backwards – Display Space/3 = # artists
Space should be evenly and well lit

Finally, consider the sources and uses of funds. Financial planning is a key element.

Sources of Funds

  • $20-50 per artist
  • 20-40% Commission per sold painting
  • Community and Business Sponsorships
  • Donations
  • Painting Suppliers’ Sponsorships
  • Private Sponsorships
  • Grants
  • Purchase Awards

Uses of Funds
Minimum $2,000 – $5,000 Advertising & Marketing Budget:

  • Cash Prizes
  • Venue
  • Paid Service (if qualified volunteers are not available)
  • Social Event Food & Drink
  • Artist Packages

There are so many variations in the events available today. It is important to talk to organizers and artists alike to fully understand the nuances and determine what may, or may not, work for your particular situation.

Thank you for considering hosting a plein air event. They are fun, exciting, engaging and they are a great way to bring art and community together. The benefits are well worth the effort.

Upcoming OPA Events

30th Annual National Juried Exhibition 30th Annual National Juried Exhibition
The Thirtieth National Exhibition and Convention will be hosted by the California Center for the Arts, Escondido Museum, located in Escondido, California, from April 9 through May 16, 2021. Learn More!
First Annual Student Art Competition First Annual Student Art Competition
The First Annual Student Art Competition is from January 15 - February 15, 2021 and will be open to Student between the ages of 14 to 22 only. Learn More!
OPA Spring 2021 Online Showcase OPA Spring 2021 Online Showcase
The Spring 2021 Online Showcase is from March 1 - May 15, 2021 and will be open to Associate members only. Learn More!