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Archives for March 2017

Getting Your Work Out There – Tips on Entering Juried Shows

Debra Joy Groesser · Mar 20, 2017 · 9 Comments

"Breezy Morning Ephraim Beach" by Debra Joy Groesser
“Breezy Morning Ephraim Beach” by Debra Joy Groesser
Why Enter Juried Shows Anyway?
There are juried art shows out there for all experience and skill levels. Entering a juried show can take some courage, as not everyone who submits work will have their work accepted. Knowing and accepting that going in, juried shows can be a great way to get exposure for your work. Juried shows can offer:
 
 

  • Exposure to galleries, collectors and the media (all but one of the galleries I
     have ever been represented by found me through a juried or invitational show.)
  • Discounted advertising opportunities with show media sponsors
  • A way to build your resume
  • Awards and recognition
  • Sales potential

If any of these are part of your career goals, then juried shows may be worth your time and money. A word of caution: you will not be accepted into every show you enter. You will face rejection (in fact more often than acceptance usually) and must be prepared to accept that it is a part of the process and your growth as an artist. More on that later.

"Faith Strength and Perseverance" by Debra Joy Groesser
“Faith, Strength and Perseverance” by Debra Joy Groesser
How to choose which shows to enter
Choose shows that are appropriate for your skill level and quality of work. You may be ready for national shows or you may want to start with more local or regional shows. National shows are normally much more competitive than local or regional ones.
Make sure your work fits the show’s criteria (examples: plein air, impressionism, a specific medium such as oil or pastel). If you enter an abstract or non-representational piece in a show which is for realism or representational work, your work will be disqualified for not adhering to the show criteria.
Check out the reputation of the organization or organizer sponsoring the show. Beware of scams – talk to other artists who have been in the shows you are considering. Larger shows often have online catalogs of previous years’ shows so you can check out the type of work that is accepted. This will really help you get an idea if your work is a good fit for a particular show.
Check out the number of entries vs the number of accepted works (if that information is available). Some shows may accept up to 50% or more of the submitted entries. Last year, OPA had approximately 2200 entries with 200 accepted for the national juried exhibition (just under 10%). The higher the percentage, the better your chances are of being accepted…if you enter your best work!
On Judges and Jurors: The judges (who give the awards) are nearly always publicized. The juror or jurors (who score the works and whose scores determine the pieces accepted in the show) are usually anonymous in the larger, national shows. There are several reasons for this. When jurors’ names are publicized they are sometimes contacted by artists who are not accepted into the show, expecting to get an explanation or a critique. Occasionally they are openly criticized on social media (please don’t ever do this!). Jurors are sometimes paid a small stipend and sometimes volunteer their valuable time to jury… they are not paid to do critiques in addition to jurying. Some people enter shows based on who the judges and jurors are…they try to “paint for the judge” thinking if they paint the subjects or style the judge does it increases their chances of acceptance or awards. This is just usually not the case. If a judge specializes in portraits for instance, they know that subject extremely well…they will see every flaw in portrait entries. Same goes for landscapes, figures, etc. In my experience, you have a much better chance of acceptance if you enter your best work regardless of who the judge or jurors are.
"Morning Glory" by Debra Joy Groesser
“Morning Glory” by Debra Joy Groesser
You’ve chosen a show to enter…now what?
Read the show prospectus carefully. Note deadlines and follow the instructions to the letter. Avoid having your entry disqualified because of careless errors or omissions.
Nearly all shows use digital images for their entry submissions. You will need high quality photos of your work…use a professional photographer if necessary. Your photos must not show frames or any extraneous backgrounds…only the image of the artwork itself. They must be in focus and oriented correctly. The jurors have a very short time to view each image and they have to score your work based on the image you submit. If they can’t see the work clearly, it will hurt your score or could even disqualify your work. Make sure your image is sized correctly according to specifications for the entry system.
Fill out the application and make sure all your information is entered correctly.
If you are entering a show sponsored by an organization, where membership is required to be eligible to enter, be sure to pay the membership fee before submitting your show entry. These type of shows usually require a show entry fee in addition to membership.
If you are entering a show that will be held in a gallery, work will almost always need to be for sale and must be priced according to your established sales prices. Do not overprice your work because you don’t want it to sell. That is not fair to the hosting gallery or the organization sponsoring the show and can put you at risk of disqualification. If you sell a painting that’s been accepted into a show and then pull out of the show, you risk being declared ineligible for subsequent shows.
Submit your entry well before the entry deadline. The majority of entries for juried shows usually come in during the last week prior to the deadline, many on the very last day. For shows using online jurying systems, once the deadline has passed and the system has closed, it cannot be reopened to accept late entries. Inevitably problems can and will arise at the last minute, so it’s best to plan to submit your entries a few days ahead of that final deadline.
Enter your very best work and again, double check your entry before you submit to make everything is complete and correct.
"Reverence" by Debra Joy Groesser
“Reverence” by Debra Joy Groesser
Jury Results – Elation or Deflation
This is the nerve-wracking part of entering juried shows. The waiting and anticipation is hard! Every show will list notification dates for the jury results. Mark that on your calendar and note if the results will be posted online or if you will receive an email notification. Do not enter your entries into any other exhibition until you know if they have been accepted or not. Again, if you do and they get accepted into more than one show at the same time you risk being disqualified from subsequent shows.
If you are accepted:
Note shipping and delivery instructions and dates on your calendar. If you don’t ship your work to the show on time, you risk disqualification from that show and subsequent shows.
Make sure to include any crate fees, return shipping labels, bios…whatever is required.
What if your painting sells before the show? Usually the gallery hosting the show will handle the sale and take their commission according to the show prospectus. Normally, you will be required to send the painting to the show regardless. Again, adhere to the rules as stated on the prospectus to avoid possible disqualification from future shows.
Try to attend the opening reception if at all possible. This is a great opportunity for networking, meeting gallery owners, collectors and other artists. There’s a higher chance of selling your work if collectors can meet you and connect with you.
"Woodland Water Lilies"  by Debra Joy Groesser
“Woodland Water Lilies” by Debra Joy Groesser
If your work is “declined” – the dreaded “rejection” letter
This is the hardest part…hands down. I once heard OPA Master Neil Patterson say: “If you’re accepted, you’re not necessarily as good as you think you are, and if you’re rejected you’re not as bad as you think you are. Just keep painting the best paintings you can and eventually you will be accepted”. It’s true!
Don’t give up. It took me 13 times entering the Oil Painters of America National Juried Exhibition before I was finally accepted. Persistence, hard work and perseverance do pay off. The only way you will never get into a show is if you quit trying and not enter. The only way your last rejection will be your last is if you never enter again.
Personally, I take each rejection as a personal challenge to try harder, to make my next painting even better than the last. Do I get down and discouraged? Absolutely! Go ahead and have a pity party for a few hours or a day, but don’t let it overwhelm or defeat you. Above all, be gracious and be professional…refrain from complaining to or about show organizers, judges and jurors about not being accepted.
Know that in EVERY show, there are always a lot of deserving works that do not get in. Every show has limits as to how many pieces they can accept. Every juror or panel of jurors is different. In every show you enter a particular painting in, you are competing against an entirely different group of paintings. Most artists, myself included, have experienced having a painting rejected from one show only to win an award with the same painting in another show.
Bottom line…juried shows can be a great way to get your work out there. It takes courage and you will have disappointments along the way, but it’s all part of the process of growing in your work and your career. Be patient, keep trying, keep working hard and growing…and don’t give up.

Getting Outside Support – "Finding A Jen"

Jen Kochevar · Mar 13, 2017 · 3 Comments

Jen Kochevar
Jen Kochevar

“Everyone needs A Jen”

I have heard from artists countless times…
“So……who is A Jen and why do these artists want one?”
A Jen is someone who does whatever she/he can to take work off your plate so you have more time with a canvas in front of you, paint on your palette and with a brush in your hand. Depending on what she does for you, you can call her your advocate, your business partner, your salesperson, your marketer, your business representative or your admin person. She is with you to help you manifest your dreams.
Often artists have A Jen that is also A Spouse, A Partner or A Family Member….and for many this works well. For others, blurring the line between business and personal can cause problems. If this is the case, you may want to consider hiring someone from the outside to more fully support the next stage of growth as a professional artist.

Create YOUR Jen

One of the things that impressed me the most when I first met with the artist I represent was her clarity. She knew what she wanted and had it clearly laid out. This was useful, as it allowed us to match up my skills, knowledge and ability. For this reason I recommend you get as clear as possible about what you need and want.

Collaboration mind map, business concept on blackboard
Collaboration mind map, business concept on blackboard
Let’s consider some of the possible projects or jobs you may want Your Jen to do:

  • Planning/Visioning – help put your dreams into words
  • Look for new exciting opportunities in the marketplace
  • Create additional products to boost your visibility: books, cards, videos, etc.
  • Track and document inventory – both physical (paintings) and electronic (images)
  • Oversee and assure deadlines are met (entry into juried exhibitions, shipping of
    paintings, etc.)
  • Negotiate contracts/agreements with galleries and/or other Key Partners
  • Create Sales: Meet with collectors or people/organizations interested in purchasing
    your work
  • Spread The Word͟ through social media sites, newsletters, advertisers and
    local/national press, development of print materials, e-mails, etc.
  • Support with workshops: track registrations, send welcome and follow up letters,
    material prep
  • Other fun stuff that will lighten your load and help fulfill your dreams!

Consider that any of these items could, on the one hand, be a stand-alone project for A Jen to do. On the other hand, if you are ready, this might be enough for a full time job! You choose.
Envision the type of person you would like to work with. Imagine what it feels like to be sharing ideas and goals with Your Jen. Do they listen? Share your passion and love for this craft? Are they responsible, reliable, creative and self-assured? Do they see opportunities to enhance your vision or just repeat back what you’ve said? Are they dependable and do you trust them?

Jen Kochevar and Mary Pettis
Jen Kochevar and Mary Pettis

Take the Leap

Now that you have defined your needs and set your intention, it’s time to spread the word! Tell people you are looking for your Jen. Describe this person to people. Paint it for them with your words. Keep an open mind….you never know where Your Jen is going to come from!

How I became A Jen

People often ask me how I came to being an artist representative – A Jen. It was not a conventional path! For many years, my primary work was in accounting and bookkeeping, both in the corporate arena and for small businesses. I was using my coaching and leadership training in the service of my accounting work. At a certain point, I started looking for other opportunities to bring forth my skills in the world to play a bigger game. Representing an artist was nowhere on my radar.
Little did I know, many miles away, a certain artist had decided it was time for her to take her business to the next level. She had decided to call someone into her life who could help her with the business aspects of being a professional artist. She set her intention and got clear about what she wanted this person to do.

Jen showing her artwork
Jen showing her artwork
Through a series of connections and synchronicities, I landed in her living room. While it wasn’t clear during that first conversation how we would be working together, in time, it became evident. At the time, she wasn’t sure if she could afford to pay me, and, having never been an artist rep, I wasn’t so sure of myself. This was going to be a leap of faith for both of us. We agreed to set a budget and play as long as we were having fun and/or until the money ran out.
Almost 4 years have passed since that night in Mary’s living room. We are having more fun than we ever could have imagined and there is still money in the budget! Today, I manage almost all of the above mentioned business aspects for her. This allows her to spend her creative time doing what she loves most, painting and teaching.
Only you know if you are ready to seek out Your Jen. Listen to your heart of hearts and trust what you hear. Have fun and enjoy the process!

5 Mistakes All Artists Make (And How to Overcome Them)

John Feustel · Mar 6, 2017 · 1 Comment

We at OPA are fortunate to have the enthusiastic support of many quality vendors. As such, we have decided to give them an opportunity to pass along information that is helpful to our membership. While these blogs will link to the vendors information we want the primary focus to be on supporting and informing our membership. First up, Artwork Archive.

As artists, we all experience moments of doubt along the trajectory of our career path. Moments when the sales aren’t flowing in or multiple late nights in the studio leave us second guessing our choice to follow our passion of becoming professional artists. But before you let these doubts get the best of you, see if there is an easy fix to what is keeping you from achieving your optimal success.
We outlined the biggest problems that artists face when making the transition from hobbyist to
careerist, and how to overcome them.
As a team of artists, designers, developers and writers at Artwork Archive, we have been lucky
enough to spend the last five years talking with thousands of artists about how they have grown
their businesses. Here are the five most common mistakes we hear, and how to fix them!
Problem One: You Accept Stress, Disorder, and Chaos as the Norm
One universal artist problem is that we jump from project to project, driven by sparks of
inspiration, deadlines and financial pressure. We fail to realize that taking the preliminary steps to have a strong foundation in place will make all of our future work easier.
Staying organized is crucial for those of us who want to make a living doing what we love, and to actually have the peace of mind to enjoy the process along the way. Without something in place, we run into the same problems day in and day out, wasting valuable time searching for information and perpetuating a cycle of stress when we should be making work.
Fix: Find a system that works for you and that you will actually use. There are many productivity, inventory management, and financial tracking programs that can help give your business structure.
We suggest setting aside one night a week to download and compare these programs. Then, and this is the hard part, take the time to determine which one is right for you.
Evaluate whether or not the system is making your workflow easier, or if you can see it benefitting your business. Most of the time we try these apps in a crisis moment, but then never follow through fully to see how beneficial they can be.
Problem Two: You Let Deadlines Slip By
We’ve all been there. You wrote all the upcoming important dates on a whiteboard in your studio.
You thought you were on top of this year’s applications and events. Then, in passing, a friend asks about your submission that was due … last week.
Half the battle in making it as an artist is applying. You need not only to apply yourself to your craft but also apply to every opportunity out there… the residencies, grants, juried shows, and fairs. There is a lot to keep track of in an art career.
Fix: Get in the routine of setting reminders for yourself. If you aren’t already using a system that keeps you up to date on important deadlines set reminders on your phone, on your computer, on an old-fashioned paper calendar, everywhere and anywhere that you will actually look to see what you have coming up.
Problem Three: You Don’t Know What Artwork You Have Available
So, you just heard from a potential collector that they are interested in your work—and you are ecstatic! You get to talking and they love all your artwork, but one series in particular. Here’s the problem: you don’t remember which gallery those pieces are in, or even if you’ve already sold them.
The more work you make and the longer you practice your art, the harder it is to keep track of
everything. OPA member Jane Hunt shared this all-too- familiar story with us. “As my art business has grown, it’s been increasingly difficult to keep track of everything. I’ve also entered a painting into a show when it was actually unavailable in a gallery. It was very stressful not knowing where everything was. I kept feeling like I was going to mess up.”
Fix: Start tracking your artwork from the start. Or, if it’s already past the beginning—start now! The sooner you start tracking your work (where it is, which galleries it’s been in, who you sold it to, when and for how much) you will be able to not only build a comprehensive overview of your inventory, you will be able to make more informed decisions about your art business.
Then, check out these 5 FAQs about art inventory management systems.
Bonus: Did you know an accurate and up-to- date provenance makes your artwork worth more? According to Christine Guernsey, ISA CAPP, “Solid and documentable provenance increases the value and desirability of an artwork.”
Problem Four: You Waste Time
You don’t have to be producing all the time, but learn to waste time productively. Taking breaks is absolutely essential, and can be a healthy way to stay creative and rested. However, many of us waste too many hours or days or weeks doing administrative tasks that steal away our energy and only lead to frustration and burnout.
Fix: Take time to plan your week, work around your peak creative time, set a timeframe and take breaks, use productivity tools, then reward yourself and recover for the night. We are most productive when we don’t take work with us everywhere and we actually take the time to relax.
Problem Five: You Don’t Appear Professional
Notice that we didn’t say you aren’t professional. Even if you are at the top of your game skill-wise, if you don’t make a good first impression with potential clients or galleries, you won’t appear professional.
Collectors want to purchase artwork from someone they feel confident in, and can see they are on the path to success. They want to know that you will be around in a few years, and perhaps the value of the artwork will increase. Galleries want to know that you are easy to work with and will follow through on your word.
Fix: Have inventory reports, invoices, and consignment sheets ready to hand over to clients. Before you head out to meet with a gallery or collector, bring along a list of your current works available to present them with. Make it as easy as possible for the other person to say “yes” to a purchase.
Don’t make a potential client do the leg-work to get the information they need to make a decision about acquiring your artwork. Having professional reports that include details like contact information, images, price, and creation date help buyers understand the big picture of your work and help you make the sale.
The good news is that these are all fixable. The main takeaway is that having a system in place frees up a lot of your time tracking down information and a reduces the stress of trying to remember things or find things. With these fixes, you’ll be more productive and have more peace-of-mind.
One inventory system that can help you accomplish all these goals is Artwork Archive, an online inventory system used by many OPA members that gives you the tools to track your work and contacts, manage your time, print professional reports at the click of a button, and gain insights into your career.

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